If you want to target right audience for your Youtube ads, you are probably at the right place. In this very article, you will learn about the three ways by which you can target your audience with Youtube ads.
- TARGET AUDIENCES BY SPECIFIC PLACEMENTS:
One of the disadvantages of using audience targeting in a YouTube ad campaign is that you could not anticipate where your ads will surface. The user, not the placement, is the emphasis of audience targeting.
Why not choose your own placements if you want a better understanding of where your advertising are being placed?
YouTube ads have six different placement targeting choices. Some possibilities are more precise than others, but you’ll almost certainly discover something that works for your business. The following are the current placement targeting options in Google Ads:
- Lineups for video: These are country-specific pre-built audience segments based on interests and user activity. Campaigns with tCPM or max conversions bid strategies can use them.
- YOUTUBE VIDEOS:You can select to display your ad on particular videos on YouTube if not every video on a channel meets your campaign strategy.
- WEBSITE ON GOOGLE’S DISPLAY NETWORK: Remove your video advertising from YouTube and place them on third-party websites.
- YOUTUBE CHANNELS: Your video ad may display on any video uploaded to the channel you’ve chosen (s).
- APPS: choose those apps which best suited for your target audience
- APPS CATEGORIES: Your video ad may surface in any app that has that specific category.
Create a new ad group or go to the Placements report in an existing one to start investigating your alternatives. You can then search for placements by typing keywords, website URLs, or YouTube video IDs into the search box.
While placement targeting can be highly precise, Google reserves the right to loosen the restrictions on targeting a little. Essentially, if the other targeting variables you’ve put into your ad group match your initial targeting, Google can distribute your ad on numerous networks.
While it may seem unfair, this is the rule, so keep an eye on your placement reports to check if your targeting is off. You’ll almost certainly still appear in the alternatives you’ve chosen.
- TARGET AUDIENCE BY YOUTUBE REMARKETING LINKS:
If you’re new to YouTube advertising and aren’t sure who to target, start with folks who are already familiar with your company. Examining how your present prospects interact with your video advertisements is one of the best methods to discover if YouTube will work for your plan. You probably already have audiences in your Google Ads account if you’re doing RLSA (remarketing lists for search ads), display, or discovery campaigns. Even if you don’t, Audience Manager allows you to build new audiences.
Go to the top navigation in Google Ads and select Tools & Settings. Audience Manager is the first option under the Shared Library column.
You may establish four sorts of audiences in Audience Manager to target in your video campaigns:
Users that have previously visited your website or landing pages are known as website visitors. You can specify whether or not they visited these pages between particular dates. This can be useful for limited-run initiatives that want to minimize the number of visitors to a minimum.
Users of your app: If you’ve integrated Google Analytics to your app and users have downloaded it, you can create audiences based on specific actions they’ve made. If you want to entice users back to the app, you can develop audiences from users who haven’t used it in a while.
Users of YouTube: While this choice may appear ridiculous, it can be worthwhile for first-time YouTube ad campaigns. Audiences can be formed through a variety of interactions, including everyone who watches a video, visits your YouTube channel page, likes a video, and so on. All organic activity will be included in these actions, so if your organic channel is good, you may establish an audience of engaged consumers and remarket to them with videos urging deeper actions.
Lists of customers: This one is relatively simple. You can upload your client lists and utilize YouTube advertisements to target the viewers that match your criteria. Because there are some prerequisites for eligibility to use Customer Match in Google Ads, this option may not be available to all advertisers right away.
If you have enough people, you can employ all four of these audience options in your YouTube advertising. According to Google, most networks require at least 100 users to be qualified for service. However, if you create video creative that connects to a customer’s previous connection with your business, you can aid the user in their journey to a conversion.
- TARGET AUDIENCES BY CUSTOME SEGMENTS:
Don’t panic if you can’t discover the right targeting options in any of the current Google Ads for YouTube alternatives. To reach the relevant users, you can establish your own unique audiences. Because you’re creating these CUSTOM segments using keyword phrases, URL names, and app names, they can be used in any business.
While CUSTOM segments can be used in Display Network advertisements, they work differently (and, in my opinion, better) in YouTube campaigns.
For the three inputs stated above, the basic custom segment is based on interests and user behavior. To be clear, remarketing audiences aren’t built from URLs or apps. You’re instructing Google to look for people who are interested in those domains and apps.
However, if you use keyword-targeted custom segments for any Google properties campaign (including Search, Discovery, and, of course, YouTube), the keyword inputs will be based on recent Google.com and YouTube searches. Isn’t that what we’re talking about when we say “intent”
Let’s have a look at how to make a bespoke segment.
You must go to Audience Manager, just like you would to create a remarketing audience. You don’t want to build an audience right away while you’re in Audience Manager. Instead, go to the Custom Segments page.
To begin creating your own custom segment, click the blue + button. This is the target audience for YouTube campaigns. Make sure to select the People Who Searched on Google for Any of These Terms option to get the deeper intent custom segment you want. You may then begin typing the terms you want to employ to expand your audience. You’ll obtain high-level insights on the right-hand side as you add additional terms. These figures include expected weekly impressions depending on your area, as well as breakdowns of gender, age, and parental status.
There are other targeting possibilities for YouTube campaigns in addition to the ones listed above. Life events, in-market audiences, and precise demographics are some other examples. I usually begin with the three targeting strategies discussed in this post since they provide the most versatility, making testing easier for anyone new to YouTube advertising.
It’s important to remember that you don’t have to use all of the options provided above. Begin with the targeting choices to help you find the correct audience for your campaign objectives. Wishing you the best of luck with your new YouTube advertising initiatives.