Comprehensive Guide to Brand Identity & Persona

Table of Contents Introduction to Brand Identity Significance of Brand Identity Steps to Cultivating a Resilient…

Factors Affecting Consumer Behaviour

WHAT IS CONSUMER BEHAVIOUR? Consumer behaviour refers to the buyer’s decision-making process. It involves the study…

NEERAJ CHOPRA – The New Brand Face

Neeraj Chopra is the second Indian athlete to win Olympic gold in individual events. Haryanvi track…

Facebook outage loss of $160 million

“Sorry for the disruption, I know how much you depend on our services to stay connected…

World Brand Summit 2021 by Brand Equity

ETBrandEquity organized its 3rd online World Brand Summit on 30th September 2021. The summit was for…

Pure as Love: Bhima Jewellery ( Film Study)

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LIFESTYLE MARKETING & Marlboro Man

What is your favourite brand? And why is it your favourite brand? If you have a…