If you are wondering to get more reach from you social media ads and also peep into what your rivals are doing, you are at the right place. In this article we will tell you how to keep track of your competitor’s ads on Facebook, Instagram,Linkedin and Twitter.
- RESEARCH COMPETITOR’S FACEBOOK ADS
With 2.89 billion active monthly users, it’s no surprise that several businesses have chosen Facebook as their social media marketing platform of choice. Ads on the platform provide more visibility, which is important given that organic traffic for business sites is just around 5% overall average.
It’s a good idea to do some homework on your rivals before digging in and creating a new ad to see what types of ads they’re airing.
ACCESS THE FACEBOOK AD LIBRARY:
You may find the active Facebook advertising of your competitors in two methods. The first method is to use your browser to access the Ad Library. This one will take you to a screen where you can select a place, an ad category, and your competitor’s name. Your competitor’s adverts can also be accessed through their Facebook page.
CHECK DATA ON FACEBOOK ADS THAT SHOW UP IN YOUR FEED:
If you come across a competitor’s ad in your Facebook page, don’t just scroll past it. Instead, you can get more information by selecting Why Am I Seeing This Ad from the three dots in the top-right corner.
When you select this option, Facebook will explain why this ad was placed in your feed by revealing the business’s target audience. This may provide some information into the audience you wish to target with your adverts.
WHAT TO PAY ATTENTION TO ON YOUR COMPETITOR’S FACEBOOK ADS:
- CHECK WHICH ADS ARE GETTING MOST REACH: As previously said, the first step is to filter the adverts by engagements. This will show you which advertising are the most effective, as well as what your competitors’ audiences are responding to.
- CHECK FOR HOW LONG THE AD HAS BEEN RUNNING: Businesses will not spend their marketing budget on advertising that do not work well. It’s a solid indicator of a high-performing ad if they also have any ads that have been active for more than 90 days. Anything and everything that stands out and could be copied should be noted.
- RESEARCH COMPETITOR’S INSTAGRAM ADS:
By an Instagram poll, 81 percent of people indicated they’ve used the platform to investigate products and services. Don’t you want them to find your brand instead of a competitor’s? You may use Instagram’s 1 billion active monthly users to build an amazing ad that will capture their attention and help you grow your following.
The secret to creating a successful Instagram ad is to look at what’s already working for your competition. Then you can save time and effort by repurposing their tried-and-true technique with your own original spin. Here’s how to see what your competitors are currently advertising on Instagram.
USE FILTERS TO SEE INSTAGRAM ADS
After you’ve accessed your competitor’s advertisements in the Ad Library, you’ll need to filter them so that only those that are now running on Instagram are visible. To do so, select Filters from the drop-down menu. The same filters as before are available in the pop-up window: Language, Platform, Media Type
You can use any filtration you want here, but make sure the platform is Instagram. This will display any Instagram posts or Instagram Stories ads that have been created.
WHAT TO PAY ATTENTION TO ON YOUR COMPETITOR’S ADS
- FOCUS ON WHAT TYPE OF MEDIA THEY ARE MAKING: Are they more interested in still images or videos? Are carousel advertising in the stream proving to be successful? You can see the top advertising for a specific timeframe and see your competition’s top-performing media kinds by filtering the impressions by date.
- CHECK THEIR AD PLACEMENT: Instagram allows companies to put advertising in the feed or Stories for a variety of placement options. Knowing what your competitors seem to be doing might help you to determine where you want to go. You can create advertisements there as well if their feed advertising are functioning effectively. If your rivals are completely ignoring the Stories ad spot, you might need to be there to target a crowd they’re overlooking.
- RESEARCH COMPETITOR’S LINKEDIN ADS:
However, before you get in, check to see whether any of your opponents are running LinkedIn advertisements. If that’s the case, you can do some digging to see what kind of ads they’re running and how well they’re doing. Then you’ll be able to determine whether it’s a worthwhile purchase for you. Here’s what you need to know to get started.
VISIT YOUR COMPETITOR’S LINKEDIN PAGE
Go to LinkedIn and look for your competitor’s profile. Once you’ve arrived, go to the main menu and select Posts. You’ll then be able to choose from a variety of advertising based on the different types of material the page has posted on the site. You may scroll through each of your competitor’s current ads even if you aren’t in their target audience, providing you the opportunity to do some vital research.
- RESEARCH YOUR COMPETITOR’S TWITTER ADS:
if you want to discover more about the Twitter advertisements your competitors are running, you’ll have to put in a little more effort. Here’s what you should remember.
WAIT FOR THEIR ADS TO APPEAR ON YOUR FEED
You’ll have to wait till you come across one on your own because you can’t search for a competitor by username and see all of the advertising they’re running on Twitter. You can interact with your competitor’s Twitter account in the hopes of seeing one of their advertisements appear. Take a look at it if you haven’t already.
Take note of what stands out in their writing, whether they’ve included an image or a video, and how many people have interacted with the post so far. Is there anything you can do with your ads to make them look the same? Is there anything you could do better?
You’ll probably be wondering how to put your competitor’s advertisements on Facebook, Instagram, LinkedIn, and Twitter to use once you’ve spent time researching them.
In an ideal world, you’d look at what types of advertisements your competitors are running and utilize that information to design your social media marketing strategy. You can imitate their top-performing ad techniques in your own if you detect any similarities in their top-performing commercials.