Ikea, the renowned Swedish furniture retailer, entered the Indian market in 2018 with its first store in Hyderabad. Since then, Ikea India has launched several TV commercials to promote its products and showcase its unique shopping experience. Some of it’s notable campaigns are:
MAKE EVERYDAY BRIGHT
IKEA India’s ‘Make Everyday Brighter’ campaign is an ambitious and innovative approach to marketing that uses television commercials to reach and engage potential customers. The campaign is designed to encourage customers to display their creativity, have fun, and be inspired by the IKEA India products. The advertisements were created to appeal to the Indian audience by showcasing the brand in an exciting and playful way.
The commercials feature a variety of real-life scenarios, often featuring people in their homes, engaging in activities that are associated with IKEA India products. This has proven to be an effective way to engage viewers and show the wide range of products and services the company offers. The commercials feature bright and vibrant colors, as well as catchy music to draw in viewers and get them excited about the brand.
The ‘Make Everyday Brighter’ campaign has been a great success for IKEA India, and has helped to strengthen the company’s presence in the Indian market. Not only have the commercials been well received by viewers, but they have also increased the brand awareness of IKEA India. The campaign has been a great way to showcase the company’s products in a positive light and to encourage customers to get creative with their space. The campaign has also been successful in driving up sales for IKEA India. The commercials have been effective in showcasing the wide range of products that the company offers, and have encouraged customers to make purchases. The campaign has also been successful in providing customers with a unique shopping experience, as they are able to take advantage of the vibrant and exciting products available.
Overall, the ‘Make Everyday Brighter’ campaign has been a great success for IKEA India. The commercials have been effective in reaching and engaging potential customers, as well as in increasing the brand awareness of IKEA India. The campaign has also been successful in driving up sales for the company, and in providing customers with a unique shopping experience.
FURNITURE THAT GROWS
Ikea India has recently launched its latest TVC campaign showcasing multifunctional home furniture which provides a unique solution to the ever growing needs of the modern home. The first commercial features two kids studying around the table and how the table is folded to make space for their friends to play along. The commercial highlights the flexibility and versatility of the table which can be used for both study and play. The second commercial shows the tray’s unique feature of being both a tray and a tabletop. The commercial shows how the mother solves her kid’s issue of not fitting into the bed by making the extendable bed grow bigger for her growing kid’s needs. The commercial also highlights the practicality of the furniture which can be extended to meet different needs and is ideal for growing kids and families. The campaign is a great initiative by India to promote the use of multifunction furniture in homes. The campaign showcases the space saving and practical features of these furniture items which can be used for different purposes and provide a unique solution to the ever growing needs of the modern home. The commercials also highlight the convenience of these furniture items which can easily be folded and made to fit into small spaces. This campaign is a great way to make people aware of the various options available for multifunctional furniture and how it can be used to make the most of their space.
The commercials also emphasise the importance of making a home a comfortable and inviting space, and the company’s commitment to helping customers create the perfect home. Through the use of humour, the commercials demonstrate how IKEA products can help people make their home the perfect space, regardless of their budget. Overall, IKEA India’s TV commercials are an effective way to introduce the company’s products and values to viewers. The commercials demonstrate the company’s commitment to providing customers with quality products at an affordable price, while also conveying important messages about sustainability and environmental responsibility. Furthermore, the commercials use humour to make the message more entertaining and engaging.
