Introduction
Mirinda is an international beverage company that produces a variety of carbonated drinks, non-carbonated drinks, and juices. It is a subsidiary of PepsiCo, Inc., a global food and beverage company with operations in more than 200 countries. Mirinda was launched in Spain in 1959 and has since grown to become a leading global brand. Mirinda has a unique flavor profile that appeals to consumers in different regions and cultures. The company offers a wide range of products including carbonated drinks, non-carbonated drinks, juices, and ready-to-drink beverages. Its products are available in more than 120 countries, including the United States, France, Spain, Mexico, and India. Mirinda is known for its bright and vibrant packaging. The company has a wide range of flavors, including Orange, Lemon, Grapefruit, Apple, Blackberry, and Blueberry. Its drinks are available in various sizes, from single-serve cans to large bottles and litres.
LOGO EVOLUTION
The iconic Mirinda logo has gone through an evolution over the years. Since its inception in 1959, the logo has been adapted and refined several times to reflect the brand’s ever-changing identity. The evolution of the Mirinda logo is a fascinating story of how a brand’s visual identity has changed with the times.
1959-1970
The original logo was a capital letter “M” which was highlighted by a dark green colour that definitely caught everyone’s eye. It was eye catchy and simple. The Mirinda logo has been an iconic symbol of the brand since its inception in 1959. It is recognized around the world for its bold and playful typography, featuring the brand name in uppercase letters that are brightly colored in orange. This color palette was chosen to represent the refreshing and citrusy flavor of the brand’s soft drink, making the logo instantly recognizable amongst consumers.
The original Mirinda logo was designed by a team of graphic designers in Spain, and has been updated over the years to reflect the brand’s changing identity. However, the core elements of its design have remained the same. The orange color of the letters is still the same, as is the white background, which serves to emphasize the vibrant hue of the orange. The typography is still bold and playful, making it instantly recognizable to consumers.
The logo had become a symbol of refreshment and fun, and was used to promote the brand in various countries around the world. It has featured prominently in marketing campaigns and has been used on merchandise, packaging, and other promotional materials. The logo had also been used in television commercials and print ads to reinforce the brand’s message of refreshment and fun. Its bold and playful typography, featuring the brand name in uppercase letters, and bright orange color palette have made it instantly recognizable to consumers around the world. The logo has been used in countless marketing campaigns and on promotional materials, and is a reminder of the brand’s commitment to providing refreshing and citrusy soft drinks.
1970-1986
The 1970s saw a major shift in the logo of Mirinda, a popular soft drink. The original logo featured a blocky white font on a deep green background, but this was changed to a vibrant orange background with white lettering. By changing the color scheme from green to a bold orange, Mirinda hoped to make a stronger connection between their logo and the orange flavor of their drink. The choice of orange was a strategic one. Orange is a bright, cheerful color and is often associated with energy and enthusiasm, making it perfect for a beverage like Mirinda. The green lettering with white highlights also stands out well against the orange background, making the logo recognizable and memorable. The updated logo proved to be an effective marketing tool, helping to drive sales of Mirinda in the 1970s. It has since become an iconic symbol of the beverage, and it continues to be used today with only minor changes. The Mirinda logo of the 1970s remains an important part of the brand’s history, and it marks an important moment in the development of the company.
1986-1992
The Mirinda logo has evolved since its creation in the 1960s. During that time, the logo was a rather basic design featuring the company name in a monochrome font. The design was functional but lacked the modern flair of more contemporary logos. In the late 1980s, Mirinda decided to embrace a more contemporary and dynamic design. The typography was revamped with a playful and bold font, giving the logo a sense of movement and energy. The color palette featured a gradient of orange shades, symbolizing the drink’s refreshing and multilayered taste. The orange was also chosen to evoke the vibrant and energetic spirit of the brand. It had a hint of yellow shades to it. The Mirinda logo of the 1980s is a testament to the company’s commitment to modernity and dynamism. The logo perfectly encapsulates the brand’s vibrant and energetic spirit, and it is sure to remain a part of Mirinda’s identity for many years to come.
1992-1995
The company decided to add a square orange background with the pre-existing orange logo with “Mirinda” written over it. This logo seemed more refreshing than the previous one and since it was the year of maximalism, the brand decided to adopt it and went with the trend.
1995-2001
This year saw the company’s most creative logo. It consisted of an orange with splashes of juice and “Mirinda” written over it. The logo was aesthetic and was the company’s best logo.
2000s
For decades, the iconic Mirinda logo has been a staple of the soft drink industry. In the 2000s, the brand underwent a major rebranding, updating its logo to reflect the company’s new vision and values. The old logo featured a bold, italicized font that was slightly dated and out of line with the modern aesthetic of the time. The new logo shifted to a simple, modern font that conveyed an approachable yet sophisticated vibe. The typography was also simplified, making the logo easier to read and understand.
In addition to the typography changes, Mirinda also shifted the color scheme of the logo to a vibrant and solid orange. This new color choice was a departure from the previous logo’s more subdued tones and was designed to convey the brand’s bold and tangy flavor. The new orange color also allowed the logo to stand out more against its competitors, providing a more recognizable identity. Finally, the brand added a graphical element to the logo in the form of a stylized orange slice. This new element provided visual appeal and reinforced Mirinda’s connection to citrus fruits. The orange slice also provided a playful element to the logo, making it more engaging and memorable. Overall, the new Mirinda logo of the 2000s perfectly encapsulated the brand’s new identity and values. By modernizing the typography and color scheme, as well as adding a graphical element, Mirinda’s new logo was both bold and memorable. The logo was a success and it remains a recognizable symbol of the brand to this day.
2010s
In the 2010s, the Mirinda logo underwent a revamp. The logo returned to the theme of citrus fruits, however, without an obvious hint of orange. Instead, the logo featured a semicircle of fruit with visible slices beneath the name. It is unclear what fruit it is, as it could be grapefruit, tangerine, orange, or lemon. The lobules were designed without a clear border, and there was a white space between them. Above the name, there was a graphic of squeezed juice, which gave the logo a sense of movement, liveliness, and energy. The idea of the Mirinda logo in the 2010s was original and different from other logos at the time. It was simple yet eye-catching, with the citrus fruits and juice splashes creating an overall positive impression of the brand. The logo was also versatile and could be used both for print and digital media, as well as in other creative applications. The Mirinda logo in the 2010s was a great way to represent the brand and its values. It was a great combination of modernity and nostalgia, and it still remains one of the most popular and recognizable logos of all time.
Present
The company followed the present trend of minimalism and got rid of the orange and tangerine background. It only consists of green typography with “Mirinda” written on it. The Gen-Z definitely connects with the authenticity of the logo.
In Conclusion, Mirinda is a company that is very dynamic and follows every trend. We can see that every decade Mirinda has changed its logo to fit in and has been successful. Mirinda as a company has analysed the customer’s references and worked towards it.
