The clever marketing of Himalaya that changed the narrative

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About Himalaya as a brand

About Himalaya as a brand

Himalaya is a renowned brand in the health and wellness industry, known for its commitment to combining traditional Ayurvedic knowledge with modern science. Established in 1930, Himalaya has built a reputation for producing high-quality herbal healthcare products, including skincare, personal care, pharmaceuticals, and wellness supplements. The brand’s dedication to natural and effective solutions has garnered a loyal global customer base, making it a trusted name in holistic health. Himalaya’s products are celebrated for their purity, safety, and efficacy, reflecting the brand’s mission to enhance well-being and promote a healthy lifestyle through the power of nature.

Creativity at its peak!

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Source: Himalaya

Himalaya Wellness Company, a leading wellness brand in India, has launched a new campaign called #ItStartsWithGums. This campaign is designed to raise awareness about the importance of gum health, which is often overlooked in oral hygiene routines. Through three engaging digital films, the campaign emphasizes how crucial healthy gums are for overall oral wellness.

Many people in India suffer from issues like bad breath, bleeding gums when brushing, or pain while eating, without realizing that unhealthy gums are often the root cause. The #ItStartsWithGums campaign aims to educate consumers on this connection and encourage them to pay more attention to their gum health.

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By highlighting the common symptoms of gum problems and providing useful tips for maintaining healthy gums, Himalaya Wellness Company hopes to improve the oral health of many Indians. The campaign not only informs but also motivates people to take proactive steps towards better gum care, ultimately leading to a healthier mouth and a brighter smile.

ItStartsWithGums campaign

The #ItStartsWithGums campaign by Himalaya Wellness Company uses various channels to spread its message about the importance of gum health. The campaign includes a series of digital films available on YouTube and Facebook, engaging displays at Bengaluru airport, and an extensive influencer activation led by dentists and health experts. Additionally, free oral care check-up camps are organized at corporate offices and residential societies. These efforts are part of the celebration of Gum Health Day, aiming to educate the public about proactive gum care and the use of specialized products.

The digital films are crafted with a touch of humour but carry a serious message about the importance of gum health. Each video portrays a person dealing with common oral problems such as pain while eating, bleeding while brushing, or bad breath. An expert then steps in to reveal that unhealthy gums are the underlying issue, highlighting the need for good gum care to maintain overall oral health.

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The videos emphasize the significance of taking care of one’s gums and promote the use of Himalaya Ayurveda Gum Care Toothpaste as an effective solution for maintaining healthy gums. By linking these videos to Gum Health Day, Himalaya Wellness Company aims to encourage viewers to pay more attention to their gum health.

Through this multi-channel approach, the campaign reaches a wide audience, helping to raise awareness and educate people about the importance of gum health in a relatable and engaging way. This comprehensive effort underscores the brand’s commitment to promoting better oral hygiene practices and ensuring that people understand the critical role gums play in their overall well-being.

What was the reason?

Himalaya Wellness Company has launched the #ItStartsWithGums campaign to highlight the importance of gum health. The campaign includes digital films on YouTube and Facebook, eye-catching displays at Bengaluru airport, and an extensive influencer activation featuring dentists and health experts. Additionally, free oral care check-up camps are being organized at workplaces and residential areas. These efforts coincide with Gum Health Day to educate people about taking care of their gums.

The digital films, created with a touch of humour, address serious oral health issues. Each video shows a person experiencing common problems like pain while eating, bleeding gums while brushing, or bad breath. An expert appears in each film to explain that these issues are often caused by unhealthy gums. The expert stresses the importance of good gum care for overall oral health and promotes Himalaya Ayurveda Gum Care Toothpaste as the solution for better gum health.

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By using multiple channels and relatable content, Himalaya Wellness Company aims to raise awareness about gum health and encourage people to pay more attention to their oral hygiene. The campaign’s goal is to educate the public and promote proactive gum care practices to maintain overall oral well-being.

Conclusion

The #ItStartsWithGums campaign by Himalaya Wellness Company effectively raises awareness about the crucial role of gum health in overall oral hygiene. Through engaging digital films, strategic airport displays, influencer-led activations, and free check-up camps, the campaign educates the public about common gum-related issues and their impact. By promoting proactive gum care and highlighting the benefits of Himalaya Ayurveda Gum Care Toothpaste, the initiative encourages individuals to take better care of their gums. This multi-channel approach not only educates but also fosters a greater understanding of the importance of maintaining healthy gums for a healthier life.

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