If you want to succeed with social media marketing, you cannot just abruptly post your content and wait for it to get traffic. You will have to create a campaign to do so. Similar to how ad agencies release their commercials on television and other platforms you also have to create a social media campaign to communicate with your audience. Previously social media was just a way by which brands and companies used to interact with their audience and it proved to be very successful. But now they are using social media only for promoting their business.
Also according to Social Media Marketers, almost 90% of the brands believe that social media campaigns have increased their brand awareness among their consumers.
So how do you need to exactly execute a social media campaign and avoid commonly made mistakes that other marketers often do? Here we will discuss every bit of it. So let’s get started.
DEFINE YOUR SOCIAL MEDIA CAMPAIGN GOALS
Identifying clear campaign goals is the first step in creating an effective social media campaign. Here are some examples of campaign objectives:
- Increase brand awareness
- Increase the number of visitors to your website.
- Obtain new customers
- Increase revenue and sales
- Build or strengthen the community around your brand etc.
So, other than promoting a certain product or activity, what are your objectives? Write down your objectives so you may refer back to them while you develop the rest of your social media marketing strategy.
IDENTIFY THE SOCIAL MEDIA PLATFORMS YOU WILL APPROACH
Now that you’ve identified your objectives, think about how you’ll reach them, starting with the platforms you’ll utilize to carry out your campaign.
The following are some of the most prominent social media platforms and channels:
- Facebook and Facebook Live are two of the most popular social media platforms.
- Instagram and Instagram Live are all popular social media platforms.
- Snapchat
- YouTube
You most likely already know where to find your target demographic and dedicated brand followers, as well as which social media sites will help you achieve your objectives. Turn to those channels if you have them. Consider spreading out as well, especially since posting on various platforms is free.
PLAN YOUR SOCIAL MEDIA CAMPAIGN STRATEGIES:
Outline the types of campaign material you plan to publish for each social media channel once you’ve decided on your platform(s).
This is more than just determining if you’ll make social media posts, videos, or both. It’s also about deciding on specific types of articles or videos with crucial messaging and imagery to help you achieve your objectives.
CHOOSE THE METRICS YOU WANT TO MONITOR:
One of the most appealing aspects of social media marketing strategies is that almost everything can be measured. Make gaining likes, comments, or shares one of your measurable success criteria if your social media campaign strategy involves Facebook with the purpose of inspiring customer involvement.
Consider conducting an Instagram Stories poll if you want to use Instagram to get client feedback.
CREATE A SOCIAL MEDIA CONTENT CALENDAR:
Effective social media marketing strategies have a start and conclusion date, as well as a detailed schedule of events in between. This is where you’ll keep track of your material. It’s also your road map, so make one and fill it in thoroughly.
Your checklist should include the following items:
- Deadlines for developing the content you’ll use to promote your campaign on social media
- When and where will all of your stuff be published?
Don’t be afraid to develop campaign-related content for all of your social media accounts, even if your campaign is only active on one or two of them. If you’re having an Instagram giveaway, for example, why not advertise it on Facebook and add a link to your campaign?
DESIGN YOUR MARKETING ASSETS USING FREE ONLINE TOOLS:
After you’ve established your strategy, it’s crucial to create appealing conceptual models and content that will capture people’s attention and hearts.
Here’s some more wonderful news. Today’s web tools enable creating professional-level campaign posters, logos, posts, videos, and more so simply that you don’t require a design background.
SCHEDULE YOUR CONTENT USING SOCIAL MEDIA MANAGEMENT TOOLS:
You can use online tools to make your work easier before you start your campaign. It’s with social media management tools like Hootsuite this time.
These smart tools will essentially handle your promotion for you, starting with planning your posts to publish at specified dates and times—just submit your content, set the publishing dates, and see your content grow.
MANAGE YOUR CAMPAIGN:
Managing the strategy as it progresses is an important aspect of excellent social media efforts.
If your strategy is operating as planned, you may choose to concentrate your efforts on interacting with users and consumers. Respond to questions with “likes,” comments on other people’s comments, and so on.
However, this is also the moment to track involvement on a real-time basis and adapt your plans as needed. You can reorient your social media approach for better outcomes if you’re not getting the reaction you expected or if one channel or advertising endeavor is performing better than the others.
ANALYZE THE RESULTS:
The result linked with your goals accounts for half of the value of a social media campaign. The second half of the equation is the knowledge you’ll get from the experience. Examine what worked, what didn’t, what you acquired from your buyers, and what you’d do differently next time after your campaign is ended. This knowledge will aid you with your next social media effort, as well as all subsequent ones!