HOW BRAND IDENTITY TRANSFORMS YOUR BRAND

Brand identity is one of those concepts that gets bandied around a lot, and sometimes wrongly.…

TATA SKY REBRANDS ITSELF AS TATA PLAY

Tata Sky rebrands itself as “TATA PLAY”. It is now not only limited to provide door…

Burger King’s New Logo

As so many brands are giving themselves a transformation, Burger King is also not behind in…

MARKETING WITH BRAND PURPOSE

TAKEAWAYS: What is the brand purpose? How does it help your brand? Here is the highlight!…

Marketing for Small Business

No business is small enough to not have a branding and marketing strategy. You often must…

XIAOMI  Rebuilding its New Brand Identity

HIGHLIGHTS  * The designing process started in 2017 * World-renowned designer Kenya Hara is supervising the…

Building Brand Identity

Brand identity is the personality of a brand.  Jeff Bezos says “ brand identity is what…