HOW BRAND IDENTITY TRANSFORMS YOUR BRAND
Brand identity is one of those concepts that gets bandied around a lot, and sometimes wrongly. Given the critical role it plays in establishing a...
TATA SKY REBRANDS ITSELF AS TATA PLAY
Tata Sky rebrands itself as “TATA PLAY”. It is now not only limited to provide door to door DTH services. The reason behind this change...
Burger King’s New Logo
As so many brands are giving themselves a transformation, Burger King is also not behind in the race. It should be noted that rebranding helps...
MARKETING WITH BRAND PURPOSE
TAKEAWAYS: What is the brand purpose? How does it help your brand? Here is the highlight! Only the selling intent of brands is not going...
Marketing for Small Business
No business is small enough to not have a branding and marketing strategy. You often must have heard from small business owners that they will...
XIAOMI Rebuilding its New Brand Identity
HIGHLIGHTS * The designing process started in 2017 * World-renowned designer Kenya Hara is supervising the design In September, Xiaomi presented a new visual identity...
Building Brand Identity
Brand identity is the personality of a brand. Jeff Bezos says “ brand identity is what people say about you when you are not into...
