MARKETING WITH BRAND PURPOSE

TAKEAWAYS: What is the brand purpose? How does it help your brand? Here is the highlight!…

XIAOMI  Rebuilding its New Brand Identity

HIGHLIGHTS  * The designing process started in 2017 * World-renowned designer Kenya Hara is supervising the…

Building Brand Identity

Brand identity is the personality of a brand.  Jeff Bezos says “ brand identity is what…

PURE AS LOVE: BHIMA JEWELLERY ( FILM STUDY)

Five months back, my close friend came out to me as a transwoman. He expressed his…

LIFESTYLE MARKETING & Marlboro Man

What is your favourite brand? And why is it your favourite brand? If you have a…