Influencer Marketing Trends in 2022

Year 2021 saw the transformation in the marketing trends all over the globe. As the pandemic…

5 INSIGHTFUL INFLUENCER MARKETING TRENDS

Influencer marketing is a hybrid form of brand ambassador marketing. Influencer marketing has its own criteria…

Factors Affecting Consumer Behaviour

WHAT IS CONSUMER BEHAVIOUR? Consumer behaviour refers to the buyer’s decision-making process. It involves the study…