Women’s premier league: A match made in marketing heaven for beauty brands

Introduction The Women’s Premier League (WPL) has not just captured the imagination of cricket fans in…

The genius marketing of Netflix

If acquiring new customers with marketing and keeping competitors under pressure is an art then Netflix…

The gimmick game of brands you need to know about

Gimmick marketing has been an age old practice of brands to create a buzz in the…

LinkedIn ad revenue grows as X ad revenue clashes

While giant companies are leaving one platform, they’re going for another and that is creating one…