XIAOMI  Rebuilding its New Brand Identity

HIGHLIGHTS  * The designing process started in 2017 * World-renowned designer Kenya Hara is supervising the…

AMAZON AND FLIPKART (CASE STUDY)

Which is the leading online retailer in India? Is it Amazon or Flipkart? Amazon is multinational…

3 Alternative Marketing to Gain Loyal Customers

  Alternative marketing is activities that are not advertisements but leave an impression. At this point,…

FOOD TECH MARKETING TRENDS

(Food tech market has expanded in the last decade. In today’s fast life it is convenient…

APPLE’S ATT FRAMEWORK  CHALLANGE DIGITAL ADS WITH NEW PRIVACY POLICY

ARE  WE ENTERING THE SECOND PHASE OF THE INTERNET?  Earlier this year, Apple launched its latest…

Building Brand Identity

Brand identity is the personality of a brand.  Jeff Bezos says “ brand identity is what…

Factors Affecting Consumer Behaviour

WHAT IS CONSUMER BEHAVIOUR? Consumer behaviour refers to the buyer’s decision-making process. It involves the study…