Many emotions are used in advertising and branded material to engage customers. One of them is…
Category: Campaign
Nescafe and Moment Marketing at Their Finest
In the bustling city of Mumbai, where the monsoons bring heavy rains and an air of…
Jawan: The Marketing Perspective
Jawan is an upcoming Indian Hindi-language spy film written and directed by Atlee, produced by Shah…
Zomato’s Kachra Campaign: Environmental Messaging or Casteism?
Zomato is known for its marketing gimmicks which has often created buzz and had a positive…
Unleashing IPL 2023: Sports Marketing in the AI Age
IPL and Sports Marketing The Indian Premier League (IPL) is an esteemed professional Twenty20 cricket league…
Tata Group’s Environmental Commitment: Promoting Sustainability and Combating Climate Change
World Environment Day, observed on June 5th each year, serves as a global reminder of the…
Decoding McDonald’s New Ad Campaign: Fancy a McDonald’s?
The extraordinary ‘Fancy a McDonald’s?’ advertising campaign has mesmerized the fast food industry with its novel…
Inside ‘Make Everyday Brighter’, IKEA India’s Ad Campaign
The ‘Make Everyday Brighter’ campaign by IKEA India has had a momentous influence on the furniture…
Nescafe’s New Ad Campaign – Promoting Coffee as Summer Drink
Introduction to Nescafe’s New Ad Campaign Nescafe, a brand synonymous with coffee lovers worldwide, has recently…
Brewing Personalisation: #ItStartsWithYourName Made Waves
Tata Starbucks Pvt. Ltd. recently launched a new campaign called “#ItStartsWithYourName” with a renewed focus on…
Touching Mother’s Day Campaign by Indian Brands
Mother’s Day campaigns have always been the trend. This year we saw many Creative Mother’s Day…
LIFESTYLE MARKETING & Marlboro Man
What is your favourite brand? And why is it your favourite brand? If you have a…