Jawan: The Marketing Perspective

Jawan is an upcoming Indian Hindi-language spy film written and directed by Atlee, produced by Shah…

Zomato’s Kachra Campaign: Environmental Messaging or Casteism?

Zomato is known for its marketing gimmicks which has often created buzz and had a positive…

Unleashing IPL 2023: Sports Marketing in the AI Age

Table of Contents IPL and Sports Marketing The Evolution of IPL and its Impact on Sports…

Tata Group’s Environmental Commitment: Promoting Sustainability and Combating Climate Change

World Environment Day, observed on June 5th each year, serves as a global reminder of the…

Decoding McDonald’s New Ad Campaign: Fancy a McDonald’s? 

The extraordinary ‘Fancy a McDonald’s?’ advertising campaign has mesmerized the fast food industry with its novel…

Inside ‘Make Everyday Brighter’, IKEA India’s Ad Campaign

The ‘Make Everyday Brighter’ campaign by IKEA India has had a momentous influence on the furniture…

Nescafe’s New Ad Campaign – Promoting Coffee as Summer Drink

Table of Contents Introduction to Nescafe’s New Ad Campaign The Concept Behind the Campaign The Impact…

Brewing Personalisation: #ItStartsWithYourName Made Waves

Tata Starbucks Pvt. Ltd. recently launched a new campaign called “#ItStartsWithYourName” with a renewed focus on…