Do you want your Instagram account to reach a greater audience?
Don’t worry Instagram hashtags does the job for you. Instagram hashtags are a very effective way to bring more audience and increase engagement on your Instagram account in 2022 as well.
But what do the hashtags really are? How do they work for your account? Which hashtags are best for your content ? and how to use them in your posts?
Here you will get the answers to all your queries and questions. Below is the ultimate guide to Instagram hashtags.
HOW DO HASHTAGS WORK ON INSTAGRAM?
Hashtags work in both good and bad ways. either it will make your Instagram account or it will break it. So you have to use it correctly to attract those who will be more likely to into your business or content.
To use them wisely you need to know about them and how to use them effectively for your content. First of all, you need to know actually what are Instagram hashtags.
WHAT ARE INSTAGRAM HASHTAGS?
Basically, a hashtag is a combination of letters and numbers or any symbols followed by the hashtag # symbol. They are used in posts and stories to make the content more engaging and discoverable on Instagram.
If you click on any hashtag, you will be redirected to the posts or stories that use that particular hashtag. This is how the content becomes more accessible to a greater audience.
WHY USE INSTAGRAM HASHTAGS?
Instagram hashtags are the best way to build a community on Instagram. When you use any hashtag your hashtagged post will appear on the page of that hashtag. And if any person clicks on that hashtag, he will get to know about your posts even if he /she does not follow you.
So indirectly hashtags are bringing the audience to your account and increasing your reach.
TYPES OF HASHTAGS TO USE ON INSTAGRAM:
Instagram has categorized the hashtags into nine distinct types:
They have plenty of everyday hashtags for you to use in your posts. Just like #dailylife, #everydaystyle etc.
PRODUCT OR SERVICE HASHTAGS:
These are the hashtags that tell more about your products and services. Such as #scrunchies,#bags etc.
Hashtags that contain emojis in them such as #life?? Etc.
These are some specific hashtags that tell the audience about your position or where you belong in your industry . for example #enrepreneur
They can be used to depict the season and events. #december,#winters etc.
INSTAGRAM COMMUNITY HASHTAGS:
Communities like crafters, painters, and singers are also present on Instagram. You can join them by clicking on their community hashtags. #paintersofindia etc.
Even if you add the location to your Instagram posts, you should add hashtags related to that place like #beautifulmanali, etc.
Acronym hashtags are getting very popular these days just like# ootd which means outfit of the day and #tb which means throwback etc.
RELEVANT PHRASE HASHTAGS:
These hashtags mix the elements of community hashtags, niche hashtags, and product hashtags.
TOP INSTAGRAM HASHTAGS:
1. #follow (675.8 M POSTS)
2. #love (2.1 B POSTS)
3. #instagood (1.5B POSTS)
4. #fashion (1BPOSTS)
5. #photooftheday(972.4M POSTS)
6. #art(863.8 M POSTS)
7. #photography(836.8 M POSTS)
8. #instagram(785.2 M POSTS)
9. #beautiful(779.7 M POSTS)
10. #picoftheday(682.5 M POSTS)
You should keep that in mind that it is not necessary that you use these popular hashtags, they will bring the audience to your posts as there is already so much content on them.
You should use a combination of niche and trending hashtags to increase attention.
MAXIMUM NUMBER OF HASHTAGS TO USE ON INSTAGRAM:
At most, you can upload 30 hashtags on your posts and up to 10 hashtags on your story. But that does not mean you fill it with all thirty hashtags.
You should use only effective ones to bring more audience. And also ideal hashtags to use are between 1 and 3.
But you should try and see what works for your business.
HOW TO SEARCH MULTIPLE HASHTAGS ON INSTAGRAM:
You can always search for hashtags on other apps and generators based on your photos but those are not that effective. So you should get your mind on working.
KEEP A CHECK ON YOUR COMPETITION:
If you are a business owner and there are many similar businesses too on Instagram with a heavy audience. You should first closely view how your competitors are doing well with the use of hashtags. If the hashtags they are using are working best for them, then you can always use those hashtags in your posts to get more engagement on your account.
SEE WHAT ALL HASHTAGS ARE ALREADY IN USE BY YOUR AUDIENCE:
If your audience is using a certain set of hashtags then there are chances that many more people like them are also using those hashtags. So if you get to know about these hashtags or communities, use them and it is more likely that your account will progress.
CREATE YOUR OWN BRANDED HASHTAG:
What better than you create your own, authentic hashtag for your business. Add your brand hashtag on all the posts and stories frequently so that your followers also come to know about your hashtag. This way people will start following that hashtag and in the end, your popularity will increase for sure.
For example brand, Nike has its own hashtag named #nike which has over 121 M posts.
Create your own face on Instagram by following all the tips and tricks mentioned above . and use hashtags in all your posts and stories to increase engagement and make your Instagram business successful.