The story of an increasing number of Food-fluencers

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The world of influencers is getting bigger day by day due to more people choosing to do something of their own, follow their passion or leave that energy-draining 9-5 Job. Among all these influencer categories, the number of food influencers has seen one of the most rapid growth in the past few years.

influencers food
(Image source – SELF )

The rise of food influencers

From the period of covid-19, when people were left with no option than eating home cooked food, the growth of these food influencers started. Many people started looking out for different new recipes to make different food for their family members.

Now this domain of food influencers has started growing as a lot of people know this art of cooking and one doesn’t need to build a set to shoot. From village cooking to international meal preparation or recipes for gym freaks.

Now if you have a question about how much do food influencers make then the monetary value of this market hasn’t gone up a lot due to several reasons. While top tech creators charge 10-15 lakh rupees for one video, the celebrity chef creators get 5-6 lakh rupees for one video.

But actually, it’s a smooth business for all the mega influencers, because they can make around 40-50 lakh rupees a year with the help of brand collaborations through several videos. They can also earn some additional money by curating money for restaurants or reinvesting their income into making a new restaurant and cafe.

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The game gets tough for the small influencers, especially for those with 1000-10000 influencers. Brand collaborations with regional influencers will hardly make them earn 5000-10000 rupees.

But the game doesn’t only end with food influencers. Food bloggers are also increasing in the market. The same monetary problem applies to food bloggers due to increasing saturation.

How can one grow as a food influencer?

Let’s know some great ways to grow as a food influencer –

1. Collaborate with other creators

One of the most popular ways to make your food content Instagram and YouTube account big is to leverage the influence of already established food influencers.

Influencer partnerships can take many different shapes, including giveaways, sponsored posts, share-for-share agreements, and guest postings. Selecting the appropriate influencer is essential. For the relationship to be genuine and fruitful, they should have a target market and style that is similar to yours.

2. Post unique recipes –

People are unlikely to save your content and try your recipes if you only share recipes that require 50 ingredients and take hours to prepare. Conversely, your recipes won’t stand out if all you post is plain pulao or egg toast.

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3. True reviews –

The first important thing for all food influencers is to give an authentic review of the product used or the restaurant they’re eating in. One of the main things influencing diners’ decisions is the veracity of food influencers’ reviews. The frank comments can bolster your reputation and draw customers who appreciate authentic dining experiences.

4. Be consistent with high-quality content –

Participating on social media sites like YouTube and Instagram requires more than just being active all the time.

When combined with excellent content, consistency speaks louder. It’s crucial to regularly publish scrumptious food photos, inventive recipes, and even helpful hints and tips related to the subject matter of your blog if you want to succeed in the food blogging niche.

Recall that the virtual world is predominantly visual. This is particularly true for social media platforms like YouTube and Instagram, where visually appealing and enticing food shots can attract a lot of attention and potential followers.

Engage and Engage
(Image source – Pinterest)

5. Engage and Engage –

Engagement is the cornerstone of any effective social media strategy. This entails spending time corresponding with your followers and post-commenters. The guidelines for engagement are the same whether you operate a food blog on YouTube or Instagram.

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Always remember to reply to followers’ comments on your posts. This increases your visibility in these platforms’ algorithms and promotes a sense of community.

Organising Q&A sessions, making surveys, and soliciting comments on your material are all methods to promote participation. Your followers are more likely to engage with your content if they feel like they are a part of your online community.

6. Run food recipe competitions –

Organising contests with exclusive food recipes is a fun way to interact with your audience and expand the Instagram and YouTube accounts for your food blog.

One option would be to assign the competitors a theme or an ingredient to use in their recipes. This could be a special food item or a seasonal ingredient related to the theme of your blog.

Indicate in full the entry requirements, the precise standards you’re using to judge, and any additional requirements. Don’t forget to establish an entry deadline as well.


The food influencer market can even grow further in the upcoming time with more people choosing to come out of their 9-5 jobs and with the high competition it will become tougher to make good profit from social media platforms.

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