Anondita Healthcare is a branch of Anondita Group which was founded in 2001. The healthcare branch came up in the year of 2013. This is a privately owned company leading in the healthcare sector by selling condoms and surgical gloves. The company has an installed capacity of approximately 550 million condoms per year and 60 million surgical gloves per year.
Recently, Anondita Healthcare declared that they’re making Sunny Leone, the face of their new brand “Shubh Samachar” which offers a pregnancy detection kit. Being one of the most famous female actresses in the country and also being a mother, Sunny Leone is surely a good choice for the brand.
After this declaration, Anupam Ghosh, Director of Anondita Healthcare said “We are delighted to have Bollywood personality Sunny Leone on board as brand ambassador for the promotion of our new brand, “Shubh Samachar” that offers the most reliable ‘Cobra Rapid Pregnancy detection kit’. Being far more sensitive, sensible and independent, she is a great fit for our new brand. Leading by example, Sunny Leone is inspiring the empowered women of today and she is going to be the face of our new marketing campaign focussing on the importance of timely pregnancy diagnosis.”
Sunny Leone also mentioned this collaboration saying, “I’m honoured to be a part of Anondita Healthcare family and I’m sure ‘Cobra Rapid Pregnancy Kit’ is here to emerge as the most preferred choice of the expectant mothers as it resonates trust of such a reputed brand. I believe the women deserve a life full of joy and fulfilment and here’s the best pregnancy kit for you. So, ladies, what are you waiting for, go get your “Shubh Samachar” Cobra Pregnancy detection kit by Anondita Healthcare.”
More about Anondita Healthcare
By consistently providing large quantities of high-quality condoms to the Indian government’s family planning and AIDS control initiatives, the company has gradually established itself as the country’s foremost anti-AIDS advocate.
In addition to that it has become a more prominent player in the global condom market, with a notable presence on multiple continents.
The company is managed by highly skilled technical personnel who use the best raw materials and exercise the utmost care at every stage, from production to packing, to guarantee that a high-quality product is manufactured at its facilities.
The pregnancy testing kit market in India
After all these discussions, one question that can strike your mind is why the company suddenly jumped into the pregnancy testing kit market. To explain it in one line, we can say that the market has some promising future.
According to a study by BlueWeave Consulting firm, the size of the pregnancy detection kit will be around 45.05 million US dollars in 2022. The company also believes that the market will grow at a CAGR of 6.53% in the time between 2023-2029 taking its valuation to 69.13 million US dollars in 2029. The global market was estimated at around 1.1 billion US dollars in 2016, and with its reach in different continents, Anondita Healthcare can dream of getting a big share of this market.
The main reason behind the growth of this market in India is rising awareness about family planning and sexual health among couples. The fast-increasing population and the growth in the income of the middle class across the country are also a reason behind the increase in the demand for such home-friendly pregnancy test kits.
Government initiatives and other programs by NGOs to increase awareness of female sexual health have also helped in the growth of this market. Other than that due to COVID-19, there is an increase in usage of virtual healthcare objects making pregnancy test kits more accessible.
Home pregnancy test kits have mainly gained the attention of the public because it is convenient to use and affordable. Other than that most of the time these kits produce correct results. If used correctly, then these kits show around 97% – 99% correct results. To know whether the female is pregnant or not these kits test the level of HCG in blood and urine samples. Among different kinds of kits, the kits that do blood tests for the HCG segment are sold more than those that do urine tests for HCG as the former one is mostly more accurate.
But at the same time, there is also another side of the market that exists some other old players that have created some great monopolies in the market. In this healthcare sector, building trust is the most important thing and these old companies have already been able to do that so it will be a tough market to enter for new players.
Conclusion
As these kits fall into segments of products that are affordable, easy to use and solve a problem they will see growth in future for sure, especially in rural India where these kits are not that popular yet. Getting a popular female face like Sunny Leone will surely help Anondita Healthcare get maximum reach.