The merryfull marketing of Merry Christmas movie.

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Though Merry Christmas has different meanings like religious festivals, national holidays or picnic days for most Indians but now it’s the name of a movie. Merry Christmas movie featuring Vijay Sethupathi and Katrina Kaif is going to hit the theatres on January 12, 2024. Fans of both these mega stars are eagerly waiting for this movie.

The work of the movie got started in 2021 but got delayed due to several reasons especially COVID-19 and now finally the movie is hitting the theatre after a long wait for the fans.

The movie is going to be released in two languages – Hindi and Tamil. This is going to be the debut movie for Katrina Kaif in the Tamil industry along with Pritam who is the music director for this movie. Though the central characters of the film are going to remain the same in both languages, the co actors are going to get changed for both roles.

Merry Christmas
(Image source – OTTPlay)

As this is going to be one of the first movies to hit theatres in 2024 in Indian cinemas so obviously the stakes are high. The marketing team of this movie is surely doing their work at the best level to make sure that the movie fulfils all the expectations of the fans and makes it big at the box office. Let’s dive deep into the marketing of the movie.

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Nostalgia of 80’s

One of the things that the movie is cashing on while making its marketing campaign successful is surely the nostalgic vibes of the 80s. Everything about the movie from its trailer to its poster to its songs gives a vibe about the 80s. The trailer of the movie will help the audience to travel to the mentioned time period while having some essence of the festival.

Social media marketing

Social media marketing is one of the most common kinds of marketing in today’s date for movies to brands. If you want to reach a young audience and bring them to the theatres to watch your movie, then there is no better way than social media marketing to do that.

Now the marketing team of this movie understands the importance of social media marketing very well. They’re releasing small clips of the movie on a regular basis to create a buzz around the movie. They also got the huge fan base of Vijay and Katrina on social media to reach out to.

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A CGI-led mixed reality video showcasing the movie poster in front of The Asiatic Society in Mumbai was also circulated on social media. In it, a taxi stops in front of the poster, and a life-size hand pours a drink into it.

To make the audience more interested towards the movie, the team went further in releasing clips of the movie featuring different positive reviews that it’s receiving from fans all around the country. Reviews of both Tamil and Hindi trailers are being shared by the marketing team.

The social media marketing team of the Merry Christmas movie is keeping no stone unturned. To make sure that they get the best response on social media from different people they have been leveraging AI. Different pictures of the cast have been shared on social media which features an AI generated background helping in evoking an uncanny Christmas feeling with a different dark kind of lighting and deep colours.

The conventional method of music

Music is one of the most popular and old age methods used by movie marketing teams to promote their movies. Not only for promotional purposes but some movies become super hits just with the help of music.

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Varun Grover
(Image source – Rolling Stone India)

The lyrics of the songs are written by Varun Grover and the music is composed by Pritam. The team built excitement about the songs among fans by sharing its clips and release dates. Firstly the title track of the movie was released and finally the romantic track.

Interviews

Another conventional method of promoting any movie is making the star cast and director attend different press conferences and interviews. The same is true for this movie too. Both Vijay Sethupathi and Katrina Kaif have attended several interviews on different YouTube channels sharing different stories about their experience of working with each other or some behind the scenes stories while shooting the film.

Other than all of these, the movie team has also adopted some path breaking and innovative methods like stationing volunteers with ‘Merry Christmas’ branding in different cities all over India.

Conclusion

Movie marketing is not rocket science so it is to promote a movie but making it a big hit and bringing a huge audience to the theatre requires a lot of intellectual and physical effort. The team of ‘Merry Christmas’ is giving all the best efforts to make it a hit film but the rest depends upon the fans.

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