Top 15 advanced SEO techniques that you can’t miss

The competition in today’s day in any business sector is cutthroat and to rank your site higher on the Google search ranking there are only two ways – paid promotion and understanding advanced SEO techniques. The former one is easier but will not build trust but the second one it’s time-consuming and harder to understand but will surely build your credibility among potential customers.

Top advanced SEO techniques

Now, let’s start discussing the best advanced SEO technique that you can implement to grow your page ranking at the fastest speed.

1. Build a topic cluster –

A topic cluster is a group of articles or pieces of content that share a central topic and strategically link to and from one another.

Topic clusters provide comprehensive coverage of a topic. Which improves topical authority and enables your readers to have their queries (as well as any follow-up queries) satisfied on your site.

Typically, topic clusters revolve around a pillar page. Which is a page that targets a broad topic. The cluster is made of content that covers related topics. And they all link to and from the pillar page.

2. Better UX –

Beyond just content and keywords, you also need to think about the user experience (UX) as a whole. Google considers a variety of factors when ranking websites, and dwell time, or the amount of time spent on a page is one of them. Therefore, Google will know that the content on your page isn’t what users are looking for if they are leaving it after just a few seconds of arriving.

The amount of time it takes for a page to load is one factor that influences dwell time and bounce rates. According to research, if a website takes longer than four seconds to load, one in four visitors will leave.

3. Add schema markup to your website –

You may be able to improve your website’s SERP rankings by incorporating schema markup. It could seem a little scary at first if you’ve never worked with code. Numerous schema plugins are available to assist you in this process. You want Google to have an easier time finding you, and this data will make that happen.

4. Target long tail keywords –

Long-tail keywords differ from typical target keywords in that they are longer and more focused. Because of this, they are often less valuable than shorter keywords in terms of search volume. These search terms reveal the intent behind users’ actions rather than just the results of their queries.

A long-tail keyword would be something like “how to rank on Google.” In contrast, a short-tail keyword like “Google ranking”. The fact that long-tail keywords typically have higher search intent is one reason to target them. This is because you can focus on keywords that are closely associated with the actions you want visitors to take on your website because they are more specific.

5. Don’t forget to add keywords in headers –

By including keywords in headers, you inform users and search engines alike that the content meets the intended purpose of the terms used in the search. Keyword placement in headers gives search engine bots the same context as a table of contents does for human users.

But before choosing where to put your target keywords or other variations, think about the user experience and Google’s recommendations; stay away from keyword stuffing.

6. Use internal linking –

One of the most underestimated advanced SEO strategies is internal linking, or linking from one page on your website to other pages on your website. The strategic use of internal links to increase authority and relevance calls for an in-depth understanding of SEO.

Strong internal links aid in a better understanding of your site’s structure and content by search engines. They aid visitors in navigating your website as well.

The ability to integrate links effectively constitutes the strategic component. as well as where to carry it out. Your most crucial pages ought to have links pointing to them from other pages that are topically and semantically related.

7. Do A/B testing –

You can test various iterations of your content’s elements using A/B testing to determine which works best. A/B testing can assist you in achieving additional objectives such as higher conversion rates, lead generation, or longer session times, in addition to improving SEO performance.

Determine which pages on your website are critical to your company. Next, decide which particular metrics you want to see improved on those pages. And think about what adjustments might benefit the company and those metrics.

Users’ interactions with your website can be greatly impacted by even seemingly insignificant details like button colour, text size, and heading text.

8. Watch your competitors –

Finding out who your rivals are is one method to increase your chances of success. This entails locating companies or websites in your niche and using comparable keywords to target the same audience.

Finding your competitors is not too difficult to begin with. Simply do a social media, LinkedIn, or Google search. Consider subscribing to Google Alerts for mentions of competitors.

Pay attention to their social media presence, content creation process, backlink profile, and website architecture. This data can assist you in staying current with trends and identifying possible areas where your strategy needs to be improved.

9. Leverage subject matter experts for E-A-T score –

Expertise, Authority, and Trust, or EAT, was one of the most popular acronyms for content creation for a long time. But Google has expanded this to include the Experience branch.

The E-A-T score is a crucial metric for evaluating the quality of a page. Even though you don’t have to be an authority or an expert on every subject you write about, you should strive to be like those people to produce content that receives a higher rating.

Before speaking with a salesperson, 47 percent of consumers perused three to five pieces of content. Making connections with subject matter experts or copying their content raises the likelihood that a buyer will interact with your material before proceeding to the next phase.

10. Diversify your visuals –

Your users are drawn in and engaged by visual elements. Users who are engaged on your site are less likely to leave. which could raise your ranking. However, nearly every webpage in 2024 has graphics and images.

If images are present on almost every webpage, they become less noticeable. They have a lower ability to captivate users and maintain their interest.

How can you then re-enliven your images? And how do you maintain user interest? by varying the images you use? This entails incorporating videos, GIFs, and animated images into your writing. since they are far more capable of conveying information than static images. This is one of the most under-leveraged advanced SEO techniques.

11. Work on underperforming content –

Each and every high-quality piece of content on your website should have a specific goal in mind, such as increasing your authority, converting leads, gaining backlinks, and ranking higher.

You should continuously assess the effectiveness of your content to make sure it is fulfilling a purpose. Anything that isn’t needed should be taken down or repurposed. If not, it’s just consuming resources, which could be causing your website to lag.

12. Answer people’s question –

Google SERP features known as “People also ask” (PAA) sections let users find direct answers to any questions they might have about the topics of their original searches. Usually, broad or fragmented intent search results show PAA features.

The fact that these are Google searches that people frequently do makes them valuable. Usually, they are low monthly search volume long-tail keywords. However, they also only need a few sentences to be fully addressed.

Because of this, creating content about them requires little work. Even though the search volume for each of them is usually low, when combined, they can have a significant impact.

Thus, use AlsoAsked or SERP analysis to farm these questions. Next, make a page specifically for each query. The titles and H1s should have questions from the PAA section.

13. Make sure your webpage passes core web vitals –

Three primary metrics are included in Core Web Vitals (CWV): loading speed, interactivity, and visual stability.

A page’s loading speed, interaction, and visual stability are measured in terms of how quickly they load, how long it takes users to interact with it, and whether or not page elements move around unexpectedly or cause layout shifts when they load.

Despite the fact that CWVs are crucial to UX, only 39% of them meet the requirements for Core Web Vitals, with the remaining 61% falling short. You can use Google Search Console to determine how well your CWVs compare.

14. Do an analysis of log files –

You should be aware of this sophisticated technical SEO strategy called log file analysis.

Log file analysis can help you determine the source of crawl errors that stop search engine bots from navigating your site. Show you where and how much of your crawl budget—the time and resources search engine bots use to crawl your site—is being wasted. It also helps to locate pages that aren’t regularly crawled.

You can use this information to make changes that will facilitate a more effective Google crawl of your website. You can also learn how search engines are crawling your website and any problems they may be having by using log file analysis.

15. Adapting to changes –

One more important SEO technique one needs to keep in mind is that you will have to constantly adapt to new changes happening in the market. Adapt your strategy to the changing of the seasons, holidays, and emerging trends. Utilise keyword research tools to identify popular and long-tail keywords, then craft content centred around them.

Conclusion

SEO is one of the most important things for any internet business if you want to rank your page higher. Learning and adapting to different new SEO techniques is the only way to stay relevant among these cutthroat competition online.