While giant companies are leaving one platform, they’re going for another and that is creating one more social media fight – LinkedIn vs X. Though the two apps are used for different reasons by users at the same time, both are good platforms for companies to advertise.
While LinkedIn is a professional networking site where people are mostly active in searching for jobs and on the other hand X is a micro-blogging site for everyone.
Brands leaving X
After Elon Musk took over Twitter and named it X, controversies have been the best friend of the app. Recently, controversies sparked with Elon Musk sharing some anti-Semitic conspiracy theories. Which led to Disney pulling off their advertisement from X.
According to a report by the research group Insider Intelligence, the ad revenue of LinkedIn has grown to 4 billion US dollars in 2023, which is a 10.1 percent growth on a year-on-year basis. The Microsoft owned social networking site is projected to show more ad revenue growth of 14.1 percent in 2024.
According to different industry experts, the price of LinkedIn ads is increasing due to an increase in demands from the side of advertisers. These ad prices are determined by market demand as it is sold by auction.
But how can brands benefit from LinkedIn?
We discussed that LinkedIn is getting more ad revenue from the giant conglomerates because they’re pulling out from X. But at the same time, even small brands can benefit from these and leverage a lot from LinkedIn.
Here are the top 5 ways how your brand can benefit from LinkedIn –
1. More brand awareness –
One of the best leverage that your brand can get from LinkedIn is that you will get better brand awareness. LinkedIn is a platform used by 134.5 million users every day so you get a big pool of potential customers to target and win.
Another great thing about LinkedIn is that nobody uses it for casual purposes and rather they use it for serious issues so you will get a better and more serious customer base from LinkedIn especially if you’re in the b2b market. Not only that but most people don’t just mindlessly scroll on LinkedIn unlike other social media platforms so it’s easier to get the attention of potential customers using this platform.
2. Get the best feedback –
For developing any business, one of the most crucial factors is getting customer feedback and working on the critical ones. Though you can get the feedback from any platform, you can get better feedback on LinkedIn as people are not there for casual usage.
You can have meaningful conversations with your target customers, develop good insight, get the best feedback and work on it using LinkedIn. You can reach out to your already existing customers or potential customers and get the feedback about your product to make it more efficient.
3. Targeted marketing –
When you’re building a company in B2B then I doubt if there is any better social media platform than LinkedIn that will help you to better target brands according to your needs and sell your service or product.
You can easily target by industries, areas and even company size and then get a chance to DM them and have a productive conversation with them which can help you to sell your product. This surely helps to increase your marketing efficiency with a smaller budget.
4. Gain competitive advantage –
One of the biggest advantages of LinkedIn is that you can get to know in a better way about your competitors. You can gain insights about the market by looking into the activities of your competitors.
Most companies and people use LinkedIn for professional posting so you can know a detailed story of what’s happening in the market. This will help you to understand the market better and optimise your company’s management according to the needs to get better results.
5. Hiring the best talents –
Now coming to another strategic importance of LinkedIn over other social media platforms and that’s you can hire the best professionals in the arena that will help you to grow your business.
One thing about which everyone will agree is that you need to hire the best talents to build and grow any business. Now for other hiring platforms, you will have to post job openings to get in touch with applicants but on LinkedIn, you can find some best professionals and reach out to them with an offer from your side.
Conclusion
In today’s date, there is no better option than social media marketing to reach out to your targeted customer base and get them on board. While LinkedIn is one of the biggest social media platforms out there so you cannot miss the chance to use it on the best level and get your targeted customers.