Naturals Salons embraces D2C beauty: Smriti Mandhana leads the charge

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Cricket fans, get ready for a six! Naturals Salon, a leading name in professional hair and beauty care in India, is gearing up for a major launch. The salon chain, owned by Groom India Salon and Spa, has just announced the iconic cricketer Smriti Mandhana as the brand ambassador for its exciting new venture – a direct-to-consumer (D2C) skincare product line!

Naturals has always been synonymous with quality salon services, and this move marks a significant step forward in their brand evolution. By offering a curated range of premium skincare products directly to consumers, Naturals is aiming to cater to the evolving needs and preferences of its customers.

Naturals goes D2C: A winning partnership with Smriti Mandhana

This strategic partnership between Naturals and Smriti Mandhana isn’t just about celebrity endorsement; it’s about aligning with the values that resonate with the brand’s target audience. Smriti, a powerhouse cricketer known for her elegance and strength, perfectly embodies the essence of Naturals’ new D2C skincare line.

“We are thrilled to announce that Smriti Mandhana, the winning captain of RCB, the champion of WPL, will be leading our charge as we embark on our ‘transformation’ journey,” said CK Kumaravel, Co-Founder and CEO of Naturals Salon. “Our venture into the skincare products realm signifies a pivotal stride towards our forthcoming era of portfolio growth.”

Smriti Mandhana

Smriti’s journey as a cricketer and her advocacy for self-belief and empowerment resonate deeply with Naturals’ vision. “I am honored to be associated with Naturals, a brand that shares my passion for empowering individuals and celebrating diversity,” said Smriti Mandhana. “As someone who believes in the power of authenticity and self-expression, I am excited to embark on this journey with Naturals skincare beauty products and inspire individuals to embrace their natural beauty.”

What to expect from Naturals’ D2C skincare line

While details about the specific products are yet to be revealed, Naturals has hinted at a curated range that will address a variety of skin types and concerns. Here’s what we can expect based on Naturals’ expertise and current market trends:

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natural ingredients

  • Science-backed formulations: Naturals has a long-standing reputation for providing high-quality salon services. We can expect this commitment to quality to extend to their D2C skincare line as well. The products will likely be formulated with scientifically proven ingredients to deliver real and visible results.
  • Focus on natural ingredients: There’s a growing demand for natural and organic skincare products in India. Naturals’ D2C line might capitalize on this trend by offering products formulated with natural ingredients and botanical extracts. This caters to a health-conscious consumer base seeking gentle yet effective skincare solutions.
  • Personalized approach: The D2C model allows for a more personalized approach to skincare. Naturals might offer online quizzes or consultations to help customers choose the right products for their individual needs. This level of personalization can be a major advantage in a competitive market.

The launch of the D2C skincare line is slated for May 2024, so stay tuned for exciting updates! In the meantime, you can follow Naturals Salon on social media to get a sneak peek at the products and behind-the-scenes glimpses of Smriti’s collaboration with the brand.

Naturals D2C skincare line: A potential disruptor in the Indian beauty market

Naturals’ foray into the D2C skincare market is a significant development for the Indian beauty industry. It signifies a growing trend of established salon chains expanding their offerings to cater to the convenience and personalization that D2C models provide. Here’s how Naturals’ D2C line has the potential to disrupt the market:

Building Brand Loyalty

  • Increased Accessibility: D2C eliminates the need for physical stores, making high-quality skincare products more accessible to consumers across India, especially in Tier 2 and Tier 3 cities. This can revolutionize how people in these regions access premium beauty products.
  • Building Brand Loyalty: The D2C model allows for a more direct connection between brands and consumers. Naturals can leverage this to build stronger brand loyalty by offering personalized customer service, loyalty programs, and exclusive product launches.
  • Data-driven Innovation: D2C platforms generate valuable customer data on purchasing habits and preferences. Naturals can analyze this data to gain deeper insights into customer needs and develop innovative new products that cater to the evolving beauty trends in India.
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The power of natural beauty: Why Naturals’ D2C skincare line matters

The rise of social media and influencer culture has redefined beauty standards. There’s a growing emphasis on embracing natural beauty and individuality, a movement that Naturals’ D2C skincare line perfectly aligns with. Here’s why this launch matters for beauty enthusiasts in India:


  • Empowering Authenticity: Naturals’ campaign with Smriti Mandhana celebrates the beauty of being yourself. Unlike heavily edited photoshopped portrayals, Naturals is likely to focus on showcasing healthy, radiant skin achieved through a natural skincare routine. This approach empowers customers to embrace their unique features and find confidence in their natural beauty.
  • Focus on Skincare, Not Coverage: Many traditional beauty campaigns focus on makeup products that cover imperfections. Naturals’ D2C line, on the other hand, is likely to promote a proactive approach to skincare, encouraging customers to invest in products that nourish and enhance their natural skin tone and texture. This shift in focus empowers individuals to feel beautiful in their own skin, with or without makeup.
  • Catering to Diverse Needs: India’s population boasts a rich diversity of skin types and tones. Naturals’ D2C line, with its curated range of products, can cater to this diversity. By offering products formulated for oily, dry, combination, and sensitive skin, Naturals ensures there’s something for everyone. This inclusivity resonates with a modern audience that seeks solutions that address their specific needs.

Beyond the products: The future of Naturals’ D2C ecosystem

Naturals’ D2C foray isn’t just about selling products; it’s about creating a holistic beauty experience. Here’s what we can expect from Naturals’ D2C ecosystem in the future:

Naturals skincare

  • Engaging Content and Tutorials: Naturals’ D2C platform is likely to offer informative content and tutorials on skincare routines, product application techniques, and expert advice from dermatologists and beauty professionals. This empowers customers to make informed decisions about their skincare regimen.
  • Personalized Recommendations: The D2C model allows for gathering valuable customer data. Naturals can leverage this data to offer personalized product recommendations and create custom skincare kits that cater to individual needs and preferences. This level of personalization provides a superior customer experience.
  • Building a Community: Naturals’ D2C platform can evolve into a vibrant online community where beauty enthusiasts can connect, share experiences, and learn from each other. This fosters a sense of belonging and encourages brand loyalty.
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Naturals’ D2C skincare line, with Smriti Mandhana as its brand ambassador, signifies a significant shift in the Indian beauty landscape. It’s a move towards celebrating natural beauty, offering personalized skincare solutions, and building a community around self-care and empowerment. With its established brand legacy and commitment to quality, Naturals is well-positioned to become a major player in the D2C skincare market. As the launch date approaches in May 2024, the excitement is palpable. Naturals’ D2C skincare line promises to be more than just a product line; it’s a movement that encourages embracing your natural beauty and taking charge of your skincare journey.

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