Nike’s triumph in surpassing the official title sponsor of the 2012 Olympics in marketing can be…
Category: Branding
6 promising ways to build brand loyalty
Modern purchase trends have changed significantly over the years. If we see modern customers, they preferably…
Coca-Cola Success: A Strategic Marketer’s Perspective
Coca-Cola is one of the most well-known and adored brands in the world, and everyone is…
How Brand Identity Transforms Your Brand
Brand identity is one of those concepts that gets bandied around a lot, and sometimes wrongly.…
Reasons Why Brands Prefer Kiara Advani for Endorsements
Main Reasons for choosing Kiara Advani for Brand Endorsements are Fashion Enthusiast, Versatile Films Choices, Combination…
Tata Sky rebrands itself as Tata Play
Tata Sky rebrands itself as “TATA PLAY”. It is now not only limited to provide door…
MAGGI’s GENIUS Marketing Strategy made it a Market Leader
MAGGI- a product of NESTLE company, is a very recognized product made by them which dates…
Burger King’s New Logo
As so many brands are giving themselves a transformation, Burger King is also not behind in…
Marketing with Brand Purpose
TAKEAWAYS: What is the brand purpose? How does it help your brand? Here is the highlight!…
XIAOMI Rebuilding its New Brand Identity
HIGHLIGHTS * The designing process started in 2017 * World-renowned designer Kenya Hara is supervising the…
Comprehensive Guide to Brand Identity & Persona
Introduction to Brand Identity Brand identity encompasses the tangible aspects of a brand, such as its…
NEERAJ CHOPRA – The New Brand Face
Neeraj Chopra is the second Indian athlete to win Olympic gold in individual events. Haryanvi track…