Unleashing IPL 2023: Sports Marketing in the AI Age

IPL and Sports Marketing The Indian Premier League (IPL) is an esteemed professional Twenty20 cricket league…

6 promising ways to build brand loyalty

Modern purchase trends have changed significantly over the years. If we see modern customers, they preferably…

How Brand Identity Transforms Your Brand

Brand identity is one of those concepts that gets bandied around a lot, and sometimes wrongly.…

Burger King’s New Logo

As so many brands are giving themselves a transformation, Burger King is also not behind in…

XIAOMI  Rebuilding its New Brand Identity

HIGHLIGHTS  * The designing process started in 2017 * World-renowned designer Kenya Hara is supervising the…