Brand identity is the personality of a brand.
Jeff Bezos says “ brand identity is what people say about you when you are not into the room.”
Brand identity makes your brand instantly acknowledged. Your customers relate your brand identity with the products and services of your company. According to the Brand Trust glossary, brand identity is defined as how the brand owner wants the brand to be perceived.
HOW TO BUILD A BRAND IDENTITY?
Start from understanding who you are. Before you find out what is going to be your logo, you need to find out who you are as a brand.
Ask yourself these questions
- What is the mission of your product or service?
- What belief derives from your company?
- If your brand was a person, what would be their personality?
- What is the difference you want to see in your product from your competition?
- How you want to communicate to your customers?
You can go through some examples of brand identity to better understanding
BUILDING BLOCKS OF YOUR BRAND
- Typography or Fonts
- Color Palette
Once you have gathered your building blocks, it’s time to collaborate with the designer. Designers bring your life identity to life by their designs. Brand identity can be expressed through different elements. The importance of the elements depends on your business. For instance, a restaurant must have an attractive menu. But if you are an online shop you need to have a digital catalog or a website.
There are some common elements for every business.
- Product Packaging
- Business Card
- Email design
FAST FACT: Consistent marketing and messaging lead to a trustable brand and consistent sales.
Importance: Identity is crucial in business and the future of the business. Your brand should include massage and not only logos. A business can create a legacy with branding. Brands like Coca-cola are a living example.
Your brand image is what makes you unique in the market of brands. It requires a strategy. If you want your brand to stand out, and have a positive image, create a design accurately that will portray your brand.