ETBrandEquity organized its 3rd online World Brand Summit on 30th September 2021. The summit was for 8+ hours. The number of sessions was 10 with 30+ industry leaders.
The summit focused on different areas of brands. There were several panels and speakers.
Topics like Brand Resilience, Brand Marketing for Recovery were discussed by panelists. Speakers like Subho Sengupta, Pankaj Parihar, and Indrani Khanvilkar participated in the summit.
Angel Investor and Business Strategist Mathias moderated the event. He started the event by mentioning the global timeout caused by the pandemic. He said “it has really forced us to rethink our positions, reinvent our game and recalibrate our needs.
Vice President and Head of Marketing (personal care & hygiene) talked about how the organizations moved from survival to sustenance phase during the ongoing pandemic.
Regional Marketing doctor Rekkit Dilen Gandhi believes that crisis is part of the business. He said “ Crisis tends to be more localized. In every major crisis, there is a possibility, and the possibility stems from the fact that people adapt, and what you end up seeing is massive acceleration in some of those behaviors, outlooks, and mindset.”
Director of sales and marketing of Honda, Yadvinder Singh Guleria discussed how the business of the company is more through its network and stakeholders and not directly through consumers in the Auto Industry.
The summit was attended by more than a thousand people.
(Note: this is not the complete documentation of the summit)