Taken Down Advertisements in India

Fabrics of India and Tanishq took down their ads in India.  As a business owner, you…

5 Must have features on your Website

Is your business at risk of being left behind? It is an era of increasing competition…

5 Insightful Influencer Marketing Trends

Influencer marketing is a hybrid form of brand ambassador marketing. Influencer marketing has its own criteria…

Ad spend on Mobile

DIGITAL ADVERTISING THROUGH MOBILE As a digital advertiser, you should know that 80% of the world’s…

Marketing for Small Business

No business is small enough to not have a branding and marketing strategy. You often must…

XIAOMI  Rebuilding its New Brand Identity

HIGHLIGHTS  * The designing process started in 2017 * World-renowned designer Kenya Hara is supervising the…

Amazon and Flipkart (Case Study)

Which is the leading online retailer in India? Is it Amazon or Flipkart? Amazon is multinational…

3 Alternative Marketing to Gain Loyal Customers

  Alternative marketing is activities that are not advertisements but leave an impression. At this point,…

Food Tech Marketing Trends

(Food tech market has expanded in the last decade. In today’s fast life it is convenient…

Apple’s ATT framework challange Digital Ads with New Privacy Policy

ARE  WE ENTERING THE SECOND PHASE OF THE INTERNET?  Earlier this year, Apple launched its latest…

Comprehensive Guide to Brand Identity & Persona

Introduction to Brand Identity Brand identity encompasses the tangible aspects of a brand, such as its…

Factors Affecting Consumer Behaviour

WHAT IS CONSUMER BEHAVIOUR? Consumer behaviour refers to the buyer’s decision-making process. It involves the study…

NEERAJ CHOPRA – The New Brand Face

Neeraj Chopra is the second Indian athlete to win Olympic gold in individual events. Haryanvi track…

Facebook outage loss of $160 million

“Sorry for the disruption, I know how much you depend on our services to stay connected…

World Brand Summit 2021 by Brand Equity

ETBrandEquity organized its 3rd online World Brand Summit on 30th September 2021. The summit was for…

Pure as Love: Bhima Jewellery ( Film Study)

Related Posts Summer sizzle: How Libas lit up social media with their new campaign  Introduction…

LIFESTYLE MARKETING & Marlboro Man

What is your favourite brand? And why is it your favourite brand? If you have a…