If acquiring new customers with marketing and keeping competitors under pressure is an art then Netflix is the Picasso of it. Netflix has won the hearts of millions around the world with the help of its top-quality content but now we’re going to share a story of the genius marketing of Netflix that will blow the mind of millions of marketers and business owners out there.
What’s the news?
So now without wasting any more time of yours let’s jump into this great marketing trick of Netflix.
Recently, Netflix declared that they will be sponsoring Tuntum. This news created some amusement among civilians and everyone was having the same question – why?
Sponsoring football teams is not something new, many big brands do that for their marketing and advertising. But most of these sponsorship deals happen with big clubs like Spotify sponsoring Barcelona or Jeep sponsoring Juventus.
But in this deal, Netflix shocked everyone by sponsoring a fourth division team from the outskirts of Brazil. Everyone was thinking that while all big brands are going for big clubs what made Netflix go for a small club like Tuntum?
Everything became clear after the next match of the club and everyone bowed their heads down in front of the Netflix marketing team for this genius marketing of Netflix.
The next match of the club was shown on Amazon Prime, and the logo of Netflix aired on Prime Video for 30 seconds. And also shown in front of the public for the entire 90 minutes of the games.
The massive growth of Netflix
This marketing story shows how Netflix always gets their card right to win the audience, even after reaching at the top Netflix team has been focusing on more growth around the world.
This massive growth of Netflix was not a one night wonder, it came because of following some genius strategies for a long period of time.
Here are some of the strategies that helped Netflix to be this big –
1. Using Technology to disrupt a market –
Netflix has been steadily increasing the size of its audience base over the years. Initially, Netflix only shipped DVDs via mail, but later on, they did away with late fees, which contributed significantly to Blockbuster’s demise.
As time went on, they advanced from mailing the content to streaming high-quality TV series and films. In order to maintain its growth potential, Netflix has already started creating its own original content. The majority of people enjoy this original content, and it has been rated as a hit show across the board.
2. Several options –
One of the best things about Netflix is the huge collection of movies, shows, web series and documentaries they bring for their customers. This regularly brings in millions of customers by opening up new options.
The ability to conveniently watch any content is Netflix’s greatest benefit to users. They have access to on-demand content that they can view on any screen. Netflix strives to provide seamless experiences tailored to individual preferences.
3. Focus on Content –
According to a Variety source, Netflix invested about $15 billion in content in 2019. It indicates that over $12 billion is set aside for original content, with about 85% of new spending going towards it. It is clear that this investment exceeds that of all of its rivals, including Sony LIV, Disney+Hotstar and Amazon. This explains why Netflix consistently ranks highest in surveys measuring customer satisfaction.
4. No advertisement –
It’s no secret that advertisements that interrupt viewers’ preferred programming times annoy them. This explains why ad-blocking software is becoming more and more common. Netflix recognises this and provides content without advertisements. This keeps users from seeing intrusive and pointless advertisements, ensuring that all of its users have an ad-free experience.
5. Improved user experience –
Netflix conducts extensive research to create the optimal user experience. The highlight is its user-generated preview videos. The title card scrolling in this preview is played. Additionally, it has a download and go feature that lets users watch content offline. In addition, it allows you to share your Netflix account and offers a 30-day free trial. Better user experience has lead to Netflix word of mouth marketing.
6. Personalised content suggestion –
Netflix is aware of the content we regularly watch on this platform. It is aware of the times and number of episodes we have watched of particular shows. Their machine learning operates in this manner.
Netflix makes effective use of machine learning to support the learning of its algorithms. The platform can automate millions of decisions based on user activities thanks to machine learning.
Without this recommendation engine, people would have to spend a lot of time looking up the TV series and films they wanted to watch. For this reason, the Netflix recommendation engine is essential to the platform’s success.
Conclusion
It is not easy to build a company as big as Netflix. It costs a lot of things from dedication to hard work. But no product can without marketing no matter how much work you put and Netflix understands it better than many other companies.